Simple steps to finding a photographer.
Start by defining the requirements for your photo shoot. This will help you communicate your needs to the individual or studio that you end up working with!
What is the purpose of the shoot? What type of images do you need? What is the budget for the shoot? Having a clear idea of what you want will help you find a photographer who can deliver what you need.
Research and Shortlist: Start by researching photographers who specialize in the type of photography you require. The obvious first choice in google and instagram. There are many photography directories like ASMP that also are reliable sources. Surprisingly Tiktok can be helpful in your search and now AI searches like ChatGPT. Try searching specifics like "Austin Boudoir photographer” or “Best fashion photographer in Austin”. Once you have a list of potential photographers, shortlist them and create some outreach templates. DM’ing works sometimes but a lot of photographers will have a website where you can find their email or even a handy form to fill out like this.
Check their Portfolio: A photographer's portfolio is a great way to gauge their style, skill level, and creativity. Make sure to check their portfolio to see if their style aligns with what you are looking for. This isn’t the only way to assess them as a lot of creators will have a range of style and want to work with new clients on a case-by-case basis.
Check their Reviews: Reviews aren’t everything but if you like what you see on a potential photographers portfolio, it could be helpful to check out that brand’s website or social account to see how they are using the content or how it’s being engaged with. Additionally, MANY new client x artist relationships are formed by word of mouth so asking around in your industry, to friends or colleagues is another way to find a reputable artist.
Communicate and Discuss: Once you have shortlisted potential photographers, REACH OUT! DM, email, comment on a post. This will give you an opportunity to see how responsive and communicative the photographer is. Most artists will want to have a conversation before they can commit to the job to make sure they are also the right fit creatively and available for your timeline. They will want to ask you questions about the vision for your shoot and more about your values as a company.
Get a Quote: After your initial conversation, try to provide a budget so the photographer can provide a detailed scope and estimate. It’s probably best to get quotes from a few different photographers to compare pricing and services.
Book in Advance: Once you have found the best fit, make sure to book them in advance and make sure that date is solidified internally. Good photographers tend to get booked up quickly, especially during busy periods. Because of this, sometimes they will charge cancellation fees to make up for the lost potential of booking another job. Make sure you read all the find print and sign or create proper contracts that are agreeable to both parties.
Overall, finding the right photographer for your brand photo shoot requires some research and planning. Take the time to find a photographer who can deliver the type of images you need and who you feel comfortable working with.
